UNITED STATES
The Daily Beat

Warren Throckmorton

What’s Christian about evangelical authors using shady business tactics in a bid to boost visibility on best-seller lists?

In January 2012, former megachurch pastor Mark Driscoll’s book Real Marriage went to the top spot on the Hardcover Advice section of The New York Times best-seller list. In March 2014, it was disclosed by evangelical magazine, World, that Driscoll’s publishing success was aided by a consulting firm called ResultSource, which purchased books on behalf of Driscoll in a coordinated effort to spike sales and give the impression that the book was popular with thousands of book buyers. Driscoll recently resigned from his church and one factor associated with his departure is the decision to buy his way onto the best-seller list.

Driscoll later admitted that the scheme was wrong and even asked that the designation “New York Times best-selling author” be removed from…