John Furlong absolved, but reputation will take time to mend

CANADA
Calgary Herald

MATTHEW ROBINSON, VANCOUVER SUN 09.17.2015

John Furlong, absolved this week of wrongdoing in a defamation suit, can mend his reputation, but there will always be an asterisk beside his name, says a crisis management expert.

B.C. Supreme Court Justice Catherine Wedge ruled Friday that Furlong, the former Vancouver Olympics CEO, did not defame journalist Laura Robinson, who had reported allegations he abused First Nations students in Northern B.C.

While the decision wiped clear Furlong’s slate of legal battles, it will not erase the digital record of accusations and allegations that have damaged his reputation, said Ken Coach, a crisis management specialist.

“Anyone can rebrand and bounce back,” Coach said in an interview. “It’s almost the old story of salvation. There’s a certain amount of appeal in that. Anyone can bounce back, but the difficulty nowadays is that it stays on Google forever.”

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