UNITED STATES
Wall Street Journal

By NATHALIE TADENA
Oct. 13, 2015

When Bette Midler tweeted about Pope Francis’ historic visit to the U.S. last month and his respect for the environment, the U.S. Conference of Catholic Bishops tweeted back: “Not only does he respect the environment, he LOVES Beaches” referring to one of the actress’s well-known movies.

The tweet was part of an expansive social media push from the USCCB, which represents the Catholic Church’s bishops in the U.S., to promote the pope’s message of goodwill to a broad audience, including to digital savvy young people.

Pope Francis’ U.S. visit shed light on the state of the Catholic Church in the U.S., which suffered a 3.1% drop in its ranks to 20.8% of the U.S. population between 2007 and 2014, according to the Pew Research Center. The number of Americans who don’t identify with any religion has also…