MASSACHUSETTS
The Pilot
By Christopher S. Pineo
Posted: 2/8/2013
BRAINTREE — The 2012 Catholic Appeal surpassed its goal by raising $14.2 million, according to the archdiocese.
Contributions from 42,120 donors — 2,355 of whom were first-time donors — allowed the 2012 appeal to close on Jan. 31 at 102 percent of its $14 million goal.
Appeal officials attributed the success to the efforts of parish coordinators and pastors as well as a message that highlights the ministries the appeal supports.
The appeal’s “The Good Samaritan Is You,” campaign focused on the ways archdiocesan ministries supported by the appeal strengthen families, enrich parish life, inspire future generations, and advance Church leadership.
“We are putting an actual story and a face on where your dollars go and how we are using them here in Central Ministries,” said Kathleen Driscoll, the archdiocese’s Secretary for Institutional Advancement.
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