UNITED STATES
National Survivor Advocates Coalition
EDITORIAL
Thanks to the Wall Street Journal, it should now be apparent to every Catholic in the United States that the Roman Catholic Church is fully capable of initiating and funding a massive public relations campaign with top drawer talent when it wishes.
Here is the link to the Journal’s new story that will fill you in on how the United States Conference of Catholic Bishops (USCCB) used a campaign of social media to promote Pope Francis and his recent trip to the United States.
Take a listen to the USCCB communication’s officer:
“This is certainly a new area for the church and a place we felt we needed to be to reach those we weren’t able to reach before,” said James Rogers, USCCB’s chief communications officer.
And it’s impressive whom and what the USCCB used to make its connections, as the Wall Street Journal reports:
The campaign included outreach to 120 influencers, such as Ms. (Bette) Midler, and 1,300 others on social media in both English and Spanish, as well as the creation of real-time videos, GIFs and other content. With the papal visit, USCCB wanted to shift from a “model of broadcast communication” to a more engaging dialogue in real time, Mr. Rogers said.
We agree. We believe that the Church needs to reach those that it hasn’t been able to reach before – and in large number that’s the sexual abuse survivors and their families.
Note: This is an Abuse Tracker excerpt. Click the title to view the full text of the original article. If the original article is no longer available, see our News Archive.