Salvation Army drops 17 places on charity reputation survey

AUSTRALIA
Sydney Morning Herald

December 22, 2014

Angharad Owens-Strauss

One of Australia’s best-known welfare organisations, the Salvation Army, has dropped 17 places from last year in the 2014 AMR Charity Reputation Index, a yearly survey which measures the overall reputation of the country’s 40 largest charities .

The Salvation Army dropped from No.10 in 2013 to No.27 this year.

The results follows allegations of child sex abuse by Salvation Army staff that were the subject of a royal commission inquiry. More than 100 children came forward with reports of physical, sexual and indecent abuse.

In a February hearing of the royal commission, James Condon, leader of the Salvation Army’s Eastern Territory, said the charity’s reputation was no longer a priority.

“The priority is the survivor, not protection of the Salvation Army,” he said.

The National Heart Foundation of Australia dropped nine places in this year’s index.

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