Michigan State spent $500K in January to monitor social-media accounts of Larry Nassar victims, others

Lansing State Journal

March 28, 2018

By Matt Mencarini

A public relations firm billed Michigan State University for more than $500,000 for January as it tracked social-media activity surrounding the Larry Nassar case that often included the accounts of victims and their families, journalists, celebrities and politicians.

Michigan State University’s Office of Communication and Brand Strategy previously had been doing the work, which also included collecting and evaluating news articles, and some of its employees continued to do so in January.

The work by Weber Shandwick, a New York-based firm, totaled $517,343 for more than 1,440 hours of work, according to documents obtained through a public records request. The firm billed for work done by 18 employees, whose hourly rates ranged from $200 to $600 per hour.

Five billed Michigan State for more than $50,000, including one for $96,900 and another for $120,893.

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