PITTSBURGH (PA)
NEXT Wave
April 2, 2018
By Emily Stimmel
Awareness is great. But Pittsburgh’s men are being challenged to step up in a new way in the fight against domestic violence and sexual assault through a new TV campaign by the Center for Victims.
With awareness of sexual violence and “toxic masculinity” on the rise thanks to social media campaigns like the #MeToo movement, the agency is kicking off Sexual Assault Awareness Month with a new public service announcement, which will air throughout April on local TV stations.
We know that one in three women worldwide has been abused or coerced into sex. And yet domestic violence, sexual assault and rape have been deemed “women’s issues” and relegated to the background for generations.
Since launching its MEN Challenge in 2014, the Center for Victims has worked to spread the message that everyone has a responsibility to end violence against women and girls. Over the past four years, the initiative — featuring high-profile figures like Dwayne Woodruff and Art Rooney, II in its first commercial — has grown to include more than 300 men who have committed to doing their part.
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