The ‘Sex Cult’ That Preached Empowerment

NEW YORK (NY)
The New York Times

May 30, 2018

By Vanessa Grigoriadis

Why did female members of Nxivm follow a guru named Keith Raniere, who now stands accused of sex trafficking? He made them feel like they were in control.

One winter morning in a conventional suburb outside Albany, N.Y., Nancy Salzman, the 63-year-old president of a self-improvement company named Nxivm, sat on a mahogany-colored stool in her kitchen. Her tasteful home was surrounded by other Nxivm members’ modest townhouses or capacious stone mansions that seemed to spring up out of nowhere, like mushrooms, on the suburban streets. In Salzman’s den, a photo of her with her two adult daughters hung on a wall, the three of them wearing smiles as wide as ancient Greek masks of comedy; the same happy photo served as the wallpaper on Salzman’s laptop. A hairless Sphynx cat prowled the lovely buffet of croissants and fruit on her kitchen island.

Salzman, an extremely fit woman wearing the type of thin athleisure sweatshirt that’s all the rage with the middle-aged bourgeoisie these days, turned her attention to a woman sitting at the island: Jacqueline, a 27-year-old with long dark hair, who was a psychology student in college, told me that she hadn’t experienced anything as effective as Nxivm (pronounced “nexium,” like the heartburn medication). Like Scientology’s L. Ron Hubbard, whose 1950 handbook “Dianetics” was billed as the “modern science of mental health” and whose pseudoscientific methods were, in his view, world-changing, Keith Raniere, Nxivm’s 57-year-old founder, believed his organization could heal individuals and transform the world. The way Nxivm did this was through techniques, or “technology,” meant to rewire your emotional self.

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